An Emotional Appeal

I occasionally share fundraising videos that catch my attention, and this one has been haunting me for weeks. Normally, I’m not a big fan of the ‘depression video’ which makes me feel so horrible by the time it’s over that I feel compelled to give. I prefer upbeat, hope-inspiring videos that make me think and feel good. But I guess as long as I’m compelled to give, the video is doing its job, right?

I confess I haven’t given (yet), but I’ve been thinking about this video since the first time I saw it, and the subsequent 2-3 times I’ve caught it on TV have been enough to drive me to the website and consider adding HSUS to my charitable contributions list. We’ll see if I make the leap.