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13
Dec

First World Problems

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As you can tell, I almost never post to the blog. I apologize (again) and will make a legitimate new year’s resolution to do better. There’s a first world problem for you.

And, this video has some more – shared by those who could only dream of having problems like most of us endure on a daily basis. I fully admit to saying all but three of these at least once. And the one about pickles is a statement I’ve made about 300 times. Next time I’ll think twice.

Kudos to WaterisLIFE for this video. As we approach the holidays and many of us sit around the tree looking at mounds of presents we don’t really need, it’s a good reminder of what much of the world faces every day.

 

I hope you have a great holiday!  Give yourself a gift on twitter by following @gettinggiving today!

Category : Uncategorized | Blog
28
Jun

A Film for Friday

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I don’t usually add many items from my own workplace, but thought I’d add this one today. Why?

1) I haven’t posted for a very long time, so at the very least I owe you SOMETHING!
2) I really like this. It’s simple yet emotional.


Category : Uncategorized | Blog
19
Mar

Watch this. Twice. Then make your staff watch it. And your boss, and your board, and your neighbor. Then pick some random people on the street to watch it. Together, you might just change the world.

Many thanks to Dan Pallotta for this terrific Ted talk about the power of investing in nonprofits. Good stuff!

Category : Uncategorized | Blog
24
Jan

Just For Fun

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Over the past several years, the folks at Campbell & Company have done some creative marketing pieces. . . and I always love their buttons. I’m sitting in their conference room for a conference today and just thought I’d share. . .

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The Facebook one always cracks me up. And, for the record, that Friending activity isn’t a ‘move’ so I don’t think you should enter it in your contact report either!!

Category : Uncategorized | Blog
7
Jan

Once again. . . it’s time for a ‘Social Media Update’ video.  This one came out at the end of 2012, but if you haven’t seen it yet, you’ll enjoy.  The author, Erik Qualman, always provide interesting statistics and insights as we think about the fundraising work we do.  Enjoy!
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As we embark on yet another year of raising funds for so many wonderful causes, it’s important to step back and see how our various techniques are working, how people need/want to receive information, and just where our resources should be allocated. The SM13 video gives us an updated view of the world of social media.

You know I’m not an ‘all your eggs in one basket’ kind of guy, and there is still plenty of room for mail, phone, face-to-face and even tin cans and string if that works for you. But when you’re looking at the impact of social media on your nonprofit and how you plan to engage your supporters, it’s important to know where the world is and where it’s headed. If you’re still worrying about your Myspace account, you really need to watch this. But who’s to say Myspace isn’t the future (again)!?!?

If you’d like to see more of Erik’s work, visit his Socialnomics webesite or his Youtube Channel. If you miss the Fatboy Slim music from years past, you can find that version of the video there too!
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Start the new year off right – follow me on Twitter @GettingGiving!

Category : Uncategorized | Blog
15
Nov

I had the honor of presenting at today’s Indiana Philanthropy Day event in Indianapolis. The turnout was terrific, and I enjoyed seeing all the award recipients and hearing their stories. There are soooooo many great people in the philanthropic community, and it was nice to see several recognized for their hard work and dedication.

For those who attended my presentation of ‘Six Silly Sentences’ I promised to post the presentation and you’ll find it below. If you have trouble viewing, reload the page. If I get a chance tomorrow I’ll add a few more items related to the talk. Thanks for coming out – hope you had a good time!

I forgot the handouts because we were so rushed at the end – if you’d like to print the artwork, simply download this (right click+save) and print on legal sized paper.

Some additional resources/interesting reading that I referenced:

Pew Internet & American Life Project:  Research on Real Time Charitable Giving (Text-To-Give)

 

Pew Internet & American Life Project:  Presidential Campaigns in a Digital Age

 

Blackbaud:  2011 Multi-Channel Giving Research

 

 

Final note: I’m aware I’ve been a bit behind on posts. Well, actually I’ve been HORRIBLE about updating GettingGiving. I’ll do better, I promise!

Category : Uncategorized | Blog
21
Aug

Did Walt Read GettingGiving?

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I just returned from the annual Disney trip, and took some pictures that might just show up here on GettingGiving. In fact, we’ll start with one today.

Walt Disney is famous for many quotes that are displayed around the WDW property in various locations. Some are on the walls surrounding construction zones, including this one that I will translate for you. . .

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Yes, this is Walt’s way of saying ‘You are not your donor!

Disney spends considerable time and energy conducting market research and translating their findings into new products and activities throughout their theme parks. They come up with a concept, test it, and then build what the public wants. Then they test the results by conducting surveys throughout the parks – it’s not uncommon to be stopped by a Disney employee (cast member) and asked a few simple questions after you’ve been on a ride, in a store, or after a dining experience.

During my last trip, I was stopped no less than five times, probably more. I know it sounds like a hassle to be on vacation and answering survey questions, but it only takes about 30 seconds and I’m happy to oblige because I know they will actually translate that data into actionable information to improve for the future.

If you follow the ‘you are not your donor’ mantra, you know that it’s best to craft solicitations not for ourselves, but based on what the prospect/donor wants and responds to – and our best tests come from looking at the results of our endeavors. If the feedback is positive (increased gifts, increased engagement, etc.) we continue – and if not, we make some changes and try again.

Every time we conduct a solicitation, we’re also conducting a survey- and if we ignore the results we’ll miss many opportunities for increased support in the future.

I’m sure Walt would agree!

Category : Uncategorized | Blog