Simply Silly

We now interrupt your regularly scheduled programming to bring you the first episode of “People Say The Craziest Things” on the blog. I’m betting the following fictional reenactment is something you’ve experienced in the past.  I know I’ve encountered this situation too many times to count.  I’m all for feedback, it’s that final phrase… More Simply Silly

The Participation Rate Game – You Can’t Win If You Play!

This was a big weekend for colleges and universities around the nation as the annual “America’s Best Colleges” issue of US News & World Report hit newsstands late last week. I’m betting more than one annual giving director has spent time this weekend looking at the numbers in print or online. The annual participation rate… More The Participation Rate Game – You Can’t Win If You Play!

Is Direct Mail Dying?

For years, the most common question I was asked involved the death of telemarketing. Time and time again, everyone from my bosses to board members to clients (and even folks I just met on the street) would remark that they hate telemarketing and ask ‘Isn’t Telemarketing dead?’ I always made some flippant comment and responded… More Is Direct Mail Dying?