WP Remix


The University of Connecticut recently released a video to help educate their donors about the impact of their private support. Created by students, follow the magic gift fairy as he demonstrates the ‘before and after’ effect of philanthropy at UCONN.

It’s purely coincidence that we have two new video posts within a week or two, but hopefully you’ll find it entertaining! Special thanks to Karen Santasiere at UCONN for sending this along!

Of note, this campaign was segmented with eight separate landing pages tailored to different audiences. I didn’t want to skew their LP statistics, so I didn’t include the direct links to those.

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