WP Remix


The American Express / TakePart Members Project has teamed up with the hit television show ‘Glee’ to encourage self-proclaimed ‘Gleeks’ to do something good. This effort is another in a recent wave of television tie-in promotions with various nonprofits and related organizations.

By the way, if you don’t watch Glee, you should. Enough said on that.

Some of the videos feature Glee’s evil cheerleading coach Sue Sylvester, and they’ll make even the non-Glee-watching-unfortunately-missing-one-of-the-best-shows-on-television people laugh. Even better, the videos may convert a few couch potatoes into volunteers for their favorite cause.

The Members Project started in 2007 with the simple belief that “Everyone can help change the world for the better, one step at a time.” The partnership between TakePart and American Express is motivating people to take action by getting involved, spreading the word, volunteering or providing financial assistance to a variety of projects. Fundraisers take note: there’s a lot to be learned from the cross-promotion, use of social media and good old-fashioned marketing savvy.

Take a minute to watch one of the Glee videos below, and if you’d like to see more you can visit the American Express YouTube Channel. Or to see the Glee videos AND some other great examples of nonprofit videos, the GettingGiving YouTube channel has several for your viewing pleasure.



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